Using Google Search Console there is possibility to define words for which website did appear in search results. It may be important to understand what people really are interested in and how do they search. Based on such information you may adjust a content on your site to provide more atomic traffic.
Just use address: Google Search Console and you will see all statistics. First, before use, you will have to add sitemaps of your website to google and verify your site. Details of how to do that are sent by Google during registration.
A clear list of words and links will allow you to promote content that is most readable.